Goucher College 2012-2013 Undergraduate Catalogue 
    
    Dec 21, 2024  
Goucher College 2012-2013 Undergraduate Catalogue PLEASE NOTE: This is an archived catalog. Programs are subject to change each academic year.

BUS 315 - Behavioral Finance (3 Cr.)


The study of alternative financial and investment research into cognitive biases, heuristics, emotions, crowd behavior, and stock market psychology. The course examines the applications of these theories in corporate finance, personal finance, and investment management and suggests approaches in which, business managers and investors improve their intuitive and analytical decision-making skills. Prerequisite:  . Variable. Ricciardi