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May 15, 2024
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Goucher College 2012-2013 Undergraduate Catalogue PLEASE NOTE: This is an archived catalog. Programs are subject to change each academic year.
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COM 238 - Public Relations (3 Cr.)
An introduction to the theory and practice of public relations during the information age. An examination of the role and function of public relations in American education, politics, religion, business, and the nation’s social and cultural life. The use of public relations is analyzed as the means by which representative organizations monitor and interact with other institutions, organizations, social groupings, the media, and the public. The responsibilities and ethics of public relations practitioners are discussed and evaluated, and put into practice by students in their projects. Prerequisite: certified proficiency in English composition. Fall semester. Economos.
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