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Apr 27, 2024
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Goucher College 2018-2019 Undergraduate Catalogue PLEASE NOTE: This is an archived catalog. Programs are subject to change each academic year.
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COM 238 - Public Relations (4 Cr.)
An introduction to the history, role, and function of public relations. Course assignments focus on analyzing the responsibilities, strategies, tactics, and ethics of public relations practitioners. Students will also apply the basic principles of strategic public relations to managing campaigns, producing a variety of materials such as press releases and social media outreach, and evaluating the effectiveness of specific PR tactics. Prerequisite: COM 105 , COM 232 , and sophomore standing; or permission of instructor. Spring semester. Morris.
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