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Dec 26, 2024
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Goucher College 2015-2016 Undergraduate Catalogue PLEASE NOTE: This is an archived catalog. Programs are subject to change each academic year.
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COM 238 - Public Relations (3 Cr.)
An introduction to the theory and practice of public relations in the information age. An examination of the history, role, and function of public relations in American education, politics, religion, business and the nation’s social and cultural life. The use of public relations is examined as the means by which organizations strategically manage relationships with other institutions, social groupings, the media, and the public. The responsibilities, strategies, tactics, and ethics of public relations practitioners are discussed in the course and are critically analyzed by students in their projects. Prerequisite: college writing proficiency. Fall semester.
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