DIG 238 - Public Relations (4 Cr.)

(Formerly COM 238) (GCR Humanities and Interdisciplinary Studies area)

An introduction to the history, role, and function of public relations. Course assignments focus on analyzing the responsibilities, strategies, tactics, and ethics of public relations practitioners. Students will also apply the basic principles of strategic public relations to managing campaigns, producing a variety of materials such as press releases and social media outreach, and evaluating the effectiveness of specific PR tactics. Prerequisite: MDS 105, MDS 232, and sophomore standing; or permission of instructor. Spring semester. Program Faculty