BUS 229 - Marketing Management (4 Cr.)

A review of the basic concepts and practices in modern marketing. This course introduces and applies marketing principles utilizing activities and projects impacting a variety of organizations that are profit and nonprofit. Students conduct market research and present their analysis of real-world marketing problems and situations to a client. Prerequisite: Business Management Major/Minor or International Business Minor, or Arts Administration Concentration, OR permission of instructor. Fall and spring semester. Grossman.