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May 27, 2024
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Goucher College 2011-2012 Undergraduate Catalogue PLEASE NOTE: This is an archived catalog. Programs are subject to change each academic year.
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COM 238 - Public Relations (3 Cr.)
An introduction to the history, development, theory, and practice of public relations in the United States during the information age. An examination of the role and function of public relations in American education, politics, religion, business, and the nation’s social and cultural life. The use of public relations is analyzed as the means by which representative organizations monitor and interact with other institutions, organizations, social groupings, the media, and the public. The responsibilities and ethics of public relations practitioners are discussed and evaluated. Prerequisite: certified proficiency in English composition. Fall semester. Economos.
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