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Apr 28, 2024
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Goucher College 2011-2012 Undergraduate Catalogue PLEASE NOTE: This is an archived catalog. Programs are subject to change each academic year.
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COM 236 - Media: Management and Content (3 Cr.)
An in-depth examination of the administration, management, operations, and controls of the broadcast media and its many parts, including programming, promotion, sales, and news. The underlying organizational and economic structure of American television and radio are analyzed, especially with respect to how this structure subsequently affects program content. An investigation of external forces, such as advertising agencies and audience ratings, emphasizing how they influence electronic media. Prerequisite: one 100-level course in communication or sophomore standing. Spring semester. Economos.
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