Goucher College 2022-2023 Undergraduate Catalogue 
    Jul 21, 2024  
Goucher College 2022-2023 Undergraduate Catalogue PLEASE NOTE: This is an archived catalog. Programs are subject to change each academic year.

BUS 229 - Marketing Management (4 Cr.)

A review of the basic concepts and practice in modern marketing. Course demonstrates marketing principles through and projects related to current events in the manufacturing and service sectors; in profit and nonprofit organizations; and domestic, international, and multinational companies. Students are responsible for conducting market research and presenting analysis of real-world marketing problems and situations. Prerequisite: Business Management Major/Minor or International Business Minor, or Arts Administration Concentration, OR permission of instructor. Fall and spring semester. Grossman.