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Nov 23, 2024
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Goucher College 2021-2022 Undergraduate Catalogue PLEASE NOTE: This is an archived catalog. Programs are subject to change each academic year.
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BUS 229 - Marketing Management (4 Cr.)
A review of the basic concepts and practice in modern marketing. Course demonstrates marketing principles through and projects related to current events in the manufacturing and service sectors; in profit and nonprofit organizations; and domestic, international, and multinational companies. Students are responsible for conducting market research and presenting analysis of real-world marketing problems and situations. Prerequisite: Business Management Major/Minor or International Business Minor, or Arts Administration Concentration, OR permission of instructor. Fall and spring semester. Grossman.
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